Teri Slavik-Tsuyuki

Founder & Storyteller @ tst ink llc

Teri Slavik-Tsuyuki brings a sociologist’s curiosity to her work at the intersection of development and marketing. Her expertise is in uncovering deep consumer insights and creating places and experiences with a community vision and development point of view that can be nowhere else. Teri has brought life to some of the most valuable and recognized communities and brands in resort and residential development in the US, Canada and Mexico.

For a decade she was the Chief Marketing Officer for Newland and the architect of the Newland brand in more than 40 communities in 14 states. She led new community planning and start-up, collaborating with regional teams on 11 new communities in 4 years. Previously, her brand design agency handled all of Intrawest Corporation’s vacation ownership resort launches in three countries.

She spearheaded the America at Home Study, at the start of the COVID-19 pandemic to understand changes in consumer behavior, which may have lasting impacts on home and community design. The study inspired the design and construction of a concept home that received the Gold Nugget Grand Award (2021) for Most Flexible Floorplan. A second concept home, designed in collaboration with the Housing Innovation Alliance, based on insights from wave three of the study, was built using volumetric offsite construction, to achieve three specific sustainability and wellness goals, and was completed on an infill lot in Pittsburgh.

Teri is Co-chair of the Global Wellness Institute’s Wellness Communities & Real Estate Initiative, and former Assistant Chair of the Urban Land Institute’s Residential Neighborhood Development Council. Her work has been featured in USA Today, Washington Post, Forbes, CNN Business, Fox Business. She has written over 30 feature articles in industry publications and is a frequent speaker at national real estate and design events. Teri has a Masters (Honors) in Integrated Marketing Communications from Northwestern University, and a B.A. in Communications and Sociology from Simon Fraser University.