For more than 25 years, Betsy Scott has excelled at helping people think differently by taking complex ideas and concepts, analyzing them from the perspective of others, and translating the results into action. If you want to meet people bringing innovation to the housing industry, or know what’s new, she’s your ticket. A natural collaborator with a great social sense, she connects the dots between smart people, forward-thinking companies and big ideas. With Betsy in your corner, everyone wins. That’s why she helms the Housing Innovation Alliance, a passion she’s pursued since 2008 with founding partner IBACOS and now as the Executive Director, Program + Engagement of an independent entity focused on bringing business and technical innovation to housing. Her responsibilities for strategic planning, member and sponsor engagement, and programming speak to her fierce attention to detail, creative mind, and ability to make complex subjects tangible, relevant and actionable.  She adds depth to ideas, finds and shares new opportunities, and conveys greater understanding to business issues. Armed with a degree in Marketing from the University of Pittsburgh, Betsy cut her teeth in the agency world and as an independent B2B and B2C marketing consultant before joining IBACOS in 2006. In her off-time, she’s either feeding her farm-to-table foodie jones, working on her century-old house, or spending time with her husband and fur children, Watson and Finnegan, at one of Pittsburgh’s many parks and rivers.